Strategic Consulting

If you are looking for creative step by step guidance to strengthen your business, both online and off, then look no further than the strategic consulting services offered by Serum.  Through research, experience and an open ear, we will develop a solid marketing plan and combine it with the best web development to achieve success without a lot of stress.

It is one thing to start a business, but it is another to have your business grow and prosper.  The World Wide Web has been forcing businesses to change their marketing strategies since the early 80s and today online competition can make gaining a competitive edge a real challenge.  The professional advice and step-by-step guidance of a strategic consultation can help strengthen your business by building your brand, maintaining your reputation and maximizing your online exposure.

Expert strategic consulting takes time, a lot of research and an outstanding amount of attention to the details of a business and industry as a whole, but most importantly, it takes the open ear of your strategic consultant to listen and learn about your business goals and offer a solid marketing plan for making those goals a reality.  A personalized solution for your business is the only strategic plan that will deliver results.  A strategic marketing solution only has longevity if the individuals in your organization that manage your website and online marketing campaigns are involved and are made part of the overall marketing and strategic plan for success.  

Serum creative is a full service strategic consulting firm that will take the time to learn about your business, make the best strategic plan for success, develop the proper tools and get your offline and online marketing initiatives working hard for you.  We know how to ask the right questions to get the strategic consultation started and your online marketing solution under way.

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Interactive Design

In today's volatile business environment, an engaging website is a fundamental necessity to keep up with competitors, let alone stay ahead of them. Superior design allows your visitors to effortlessly interact with your website and encourages them to return while providing you with a better understanding of your target audience.  Learn how Serum uses interactive design in their strategic consulting plans to help your business achieve marketing success.

When it comes to making an impression with your customers and website visitors, there is no substitute for a quality interactive web design.  With highly interactive web applications, your site will engage your visitors, without eating up every free second of their day.  Dynamic, user-friendly websites are what keep visitors on your page and even more importantly, keep them coming back to your business for information regarding your industry.

Imagine a website where your visitors interact freely with your business; a website design that encourages visitors to share their opinions and return to the site to do the same again and again.  The transparency created by this interactive design will allow you to conduct research and surveys directly with your customer base, improve your email marketing strategies and provide your visitors with a truly personal website visit.

While the world of MySQL, PERL and PHP are changing rapidly, it is important that your website move with the changes.  Dated HTML designs are easily converted to newer interactive web designs changing not only the look and feel of your website, but the functionality as well.  Advanced interactive design will allow you, the website owner, to easily make changes to your own website, without needing to pay for additional professional designers.

Serum Creative combines interactive web design and multimedia solutions to provide your business and its’ customers with the answers and information they need instantly.  We include interactive design when creating the road map for online marketing success for your business through our strategic consulting solutions and by adding the right tools and web applications to the page, we are enabling your business to grow and change with the times and with your customers.

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Application Development

Web applications like facebook and twitter have enabled people and companies to stay connected 24 hours a day, 7 days a week. We specialize in building custom web based applications that enable you and your organization to grow and thrive in the exciting world of Web 2.0 and beyond.  Whether you need help building an application that will enable you to securely share critical business information with customers from around the world or you have the next "big idea" for a new social networking site, our team of project managers, usability experts, UI Designers and Developers is at your service.  Let Serum take your next application development project from concept to completion and see what makes us different. 

Internet language, if you even knew there was one, has changed drastically over the past several years.  The HTML and table tags of yesterday are being rapidly replaced by newer code and table less designs.  As the World Wide Web has become a portal for connecting the world, development of new technology has followed and one of today’s most powerful Internet tools can be found in the world of web application development.

The days of businesses and their clients downloading special programs to interact have been eliminated with web applications that run entirely within an Internet browser.  Applications like online shopping carts and price lists are making conducting business transactions online a process that takes only minutes to complete while keeping the time it takes to update data on a website minimal.

Web development is the process of analyzing, developing and constructing a particular application that is tailored to the specific needs of your business.  These applications can be used for user services, business services and data services.  Application development gives businesses a secure way to exchange data and is a truly important step in connecting businesses and customers worldwide.

At Serum Creative, we believe any web application development must be carefully planned and include extensive testing, support and stability.  We include web application development in all of our online marketing plans. Request a strategic consultation and learn how web applications can improve your website relations.

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Online Marketing

New media requires new advertising solutions that get results.  Serum has and always will be a firm based on measurable and accountable marketing and advertising solutions:   

New Media, New Advertising Solutions, New Customers For Our Clients

As a full service interactive and marketing agency, Serum provides a streamlined, accountable process for online advertisers seeking to expand and/or reach their target audience via various online channels. Our media planning and online advertising group is overflowing with experience and insight ready to help our next client achieve online advertising success.

Media Planning & Buying Made Easy
The Serum team has the capabilities to plan and execute strategic online media buying and placement initiatives through our network of websites and relationships. Our media planning services enable our clients to drastically simplify the advertising media buying process by offering a single point solution which gives our clients access to thousands of websites at once.

Impactful Online Advertising Builds Strong Brands
We believe in providing value in everything that we do for our clients. Our value proposition for Internet advertisers is no different; by gaining a fundamental understanding of your brand, product and target audience, we can develop highly impactful and accountable online advertising campaigns within the scope of your timeline and budget.

Direct Response You Can Depend On
For clients with substantial direct marketing experience and a direct marketing or lead generation offer, we provide full-service, accountable online lead generation and sales campaign planning and execution services.

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iPhone App Development

Let's face it, Steve Ballmer could not have been more wrong when he made the following public statement about the iPhone prior to it's launch...

"Would I trade 96% of the market for 4% of the market? (Laughter.) I want to have products that appeal to everybody. Now we'll get a chance to go through this again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." 

At Serum, we pride ourselves on being students of trends and new technologies.  Our clients depend on us to help them identify opportunities for growing their brands.  For the first time since we launched Serum back in 2003, we are completely ecstatic and sold-out for a new platform.  That platform is indeed the iPhone and it's App Store.

Whether porting an existing application or developing one from scratch, Serum can help your brand(s) become a part of the iPhone revolution. Our unique combination of creative and development skills makes us your ideal partner for developing and marketing your iPhone application. We have been developing for Mac OS X (on which the iPhone OS is based) since 2003 and we can apply that experience in helping you develop the next generation of innovative mobile applications with SDK 3.0 and iPhone 3GS.

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